CLIO

CLIO is a South Korean color cosmetics brand with a strong reputation for high-performance eye makeup, particularly long-wear mascaras and versatile shadow palettes that punch above their weight in pigment and staying power. Best known for the Kill Lash mascara line and its thoughtfully curated eye palettes, CLIO appeals to shoppers who want K-beauty precision and creativity without a complicated routine. It suits anyone from everyday wearers to those who enjoy building editorial looks.