Abib

Abib is a South Korean skincare brand built around calm, sensitive skin—most recognizable for its heartleaf-centered formulas that lean on the ingredient's well-regarded soothing properties. The brand has developed a loyal following for its lightweight sun protection sticks and its straightforward toners and masks, which keep ingredient lists focused rather than sprawling. If your skin runs reactive or you prefer a no-fuss routine rooted in Korean skincare philosophy, Abib is worth a close look.